The cannabis industry is in the midst of a monumental and profitable shift. If your brand is still targeting young men with high-THC flower and party-centric messaging, you’re marketing to a shrinking share of yesterday’s consumer. Cannabis use increase is now led by a powerful new demographic: women. Data confirms that women and cannabis now form the most influential […]
In recent years, the cannabis industry has grown exponentially, becoming a multi-billion-dollar global market. Yet, despite its rapid expansion, one question remains: Where are the women in leadership roles? The cannabis sector offers unique opportunities for innovation, advocacy, and entrepreneurship, and women in the cannabis industry are stepping up to lead the charge. From groundbreaking […]
Cannabis has been widely used for centuries, but in recent years it has gained significant popularity among women for its many benefits. From pain management to wellness, more and more women are turning to cannabis as part of their health and self-care routine. In this article, we’ll explore the reasons women love cannabis, why it […]
